Don't Be Intimidated by the Gurus: 5 Things You Don't Need to Do on Social Media

A recent Staples Small Business Social Media Survey found that approximately 25%...


6 Ways for Brokers to Promote Their Facebook Pages

As a broker, you’ve spent time and resources on building your Facebook page....


Social Media for Your Small Business

As a real estate agent, you are your own small business. And, you’re selling...


4 Reasons You Need to Be on Social Media

In our last blog post, we talked about the different levels of social savviness....


You Don't Need to Be a Social Media Power User

Social media is here to stay as an important tool for real estate agents and...


Perspectives on the Realogy FWD Innovation Summit

This week, we had the privilege of presenting Lumentus Social at the inaugural...


5 Tips for Crafting Posts that Attract Clients

There is an art to composing effective social media posts that motivate your...


Making Your Social Media Messages Share-Worthy

In social media, the quickest way to spread the word is by posting messages that...


The Importance of Being Local

Real estate is a local business. When people buy a home, they want to know about...


Creating Successful Social Media Conversations

Your social media efforts should be an extension of the things you do offline...