Challenge

Better Homes and Gardens Gary Green wanted to use social media to raise brand awareness. However, despite regular posting, they were unable to generate their desired levels of engagement and page growth.

Solution

After running a social audit and analysis, Lumentus Social began publishing custom content on a consistent basis and monitoring posts to perform community engagement. That, along with a modest paid media budget resulted in a 687% increase in total engagements and 7.5% growth in page fans in just one month. Additionally, the engagement rate continued rate continued to rise over the course of the year.

RESULTS:

+7.5%

PAGE FANS

+ 687%

ENGAGEMENTS