Challenge

CAIA was launching a highly targeted print campaign in the London Tube to raise awareness of their certification with professionals in the financial services. While their funds were limited, they realized they needed to create multiple points of contact for people to remember them.

Solution

Lumentus Social developed a highly targeting social media ad campaign to reinforce the print advertising to financial professionals traveling through London. Through advanced digital targeting on Facebook, LinkedIn and Google AdWords we were able to microtarget the target audience and measure which particular messages worked best on each channel.

Results:

9%

CONVERSION RATE

$15

COST PER AQUISITION