Challenge

Raise brand awareness of Portfolios with Purpose among master, professional, novice and student investors. Drive sign-ups for their annual fantasy sports-style stock selection competition without incurring a significant cost.

Solution

Lumentus Social developed a content and social advertising strategy utilizing Facebook, Twitter and Linkedin. Through these social channels Lumentus Social was able to drive traffic to the website, build brand awareness all at a low cost of $0.19 per click.

Result:

$0.19

COST PER CLICK