Challenge

Ritz Carlton recognized that while targeted print and media could reach the luxury market, it lacked the flexibility to reach different target audiences with specifically relevant messages. In addition, any flexible digital marketing approach needed to maintain the Ritz Carlton brand standards.

Solution

Using social media ads and customized landing pages for 4 different audience profiles (downsizers, boomerangs, young families and international buyers) we were able to double lead generation on the new development and generate real sales within a few months.

Results:

629

INTERESTED HOMEBUYERS

$26.84

COST PER LEAD