Chances are your luxury real estate next client may find you or your listings on social media. A study by the Four Seasons Hotels and Resorts found more 70% of luxury consumers are on Facebook. That means the right approach to reaching them will help grow any business, especially a luxury brand. Below are three reasons why social media is essential for real estate brokerages:

A personal touch

Real estate agents are a dime a dozen, finding a niche in the luxury space takes a personal touch. The more touch targeted your approach and places you can engage the luxury consumer, the better. That’s exactly what social media does for a broker. . You may have a new take on another idea, but you need to demonstrate your differentiation. Social media gives your business the ability to do that and engage your community in unique ways. Engagement is of vital importance to real estate agents for building trust. It lets consumers know that your brand has a voice and it listens to what they have to say. Brokerages rely on direct interaction and a touch of the personal brand that only social media is capable of giving through its widespread reach.

Boosting conversions and awareness of brand

Social media is a tool that fulfills the daily communication, interaction and sharing needs of small business and real estate brokers. The more a company is present in social media with both cost effective ads and real time posting, the higher the chance of people noticing it and learning about it. Those luxury consumers are out there and waiting to engage, or at least learn about your firm, homes and developments. Most small business could not afford the cost of television or print ads, plus those media channels are inflexible. Social is relatively inexpensive and easy to quickly adapt to changing market conditions. Moreover, this presence allows people to take a chance with the brand that transforms into conversions. For businesses today, more customer engagement is equal to more lead generations.

Social media and SEO

Search Engine Optimization or SEO as commonly known to people is very vital concept these days. SEO is one of the primary factors that allow brands to get free publicity through search engines. SEO and content can be optimized so that targeted luxury audience can learn about your real estate offerings. When social media is used for SEO, it creates a huge impact. Search engines like Google and Bing considers a company’s social presence to rank it online and show it on their search results when people are looking for something similar or related to what these companies offer.


Social media has the power of affecting your brand positively or negatively. Businesses using only traditional methods will find themselves at a significant disadvantage to companies that do. It is like a business without a website competing with one that does.