In our last blog post, we talked about the different levels of social savviness. For those social media skeptics out there, we’ve put together a short list of reasons why social media is valuable for you and your business:

1. Your clients are on social media

Clients spend an average of 18 months thinking about buying or selling a home, and then make the decision within a couple of days. Will you be top of mind when that homeowner is ready to make a move? Two-thirds of all internet users are using social networks on a regular basis, so social media gives you the ability to quickly and easily stay top of mind with all of your connections, who’ve already opted in to hear from you.

2. Social media presence has an impact on Google search results

You can use your Facebook page or Twitter feed to help people discover you when they search online. Due to Facebook’s size and influence, Facebook pages ranks highly on Google and other search engines, especially if they are updated regularly with news and information that is relevant to home buyers and sellers. Recent statistics also show that nearly 50% of people say that Facebook influences their buying decisions.

3. Social media is a great way to monitor trends and buy/sell signals

We live in a fast-paced world where events unfold quickly and information is scattered across many different media channels. Social media offers an amazing variety of breaking news and commentary. By participating in social media, you can learn more about the types of information that resonate with your clients and you may even uncover social signals that generate leads. As an example, if someone in your network is expecting twins, this could be a signal that they’re in the market for an upgrade.

4. Your competitors are on social media

As we’ve said before, at least 8 out of every 10 agents and brokers are on Facebook. Real estate is a competitive and local industry, so keeping tabs on your fellow agents through social media is one way to stay ahead of the curve.

Social media is a great opportunity for agents and brokers to create trust and generate positive word of mouth. Buying or selling home is a big step, and people are likely to turn to social sites to solicit recommendations from their friends, especially because they trust peer recommendations more than marketing messages. Creating a social presence among the people you are hoping to serve is an easy and effective way to position yourself to not only be recommended for your real estate expertise, but also be discovered by people who are searching for local agents and brokers online.