A recent Staples Small Business Social Media Survey found that approximately 25% of small businesses, like you, consider themselves social media novices. For some, this self-perception of inexperience, combined with the sheer number of social media platforms, may be enough to turn them off to social media entirely. To make it even worse, there are hundreds of articles out there about all the things you need to do to succeed in social media. It is intimidating.

It doesn’t have to be that way. Just as every great journey begins with a single step, it’s okay to start small in social media. Social media can be accessible and deliver value, even if you’re new to social media or not tech savvy. ­­ In addition, there is no law that says that you need to spend more and more time on social media.

So we’ve put together a short list of things you don’t need to do to leverage the power of social media:

You don’t need to be everywhere – With so many different social networks, it’s hard to know where to begin. Most small business owners start on Facebook or LinkedIn.  Pick one social media channel and make it work for you.

You don’t need to start posting right away – Give yourself time to get a feel for what type of news other people post and what types of information inspire the most interaction (likes, shares or comments). Watch and listen to what others do to learn what works.

You don’t need to post every day – When you are ready to post, schedule 5 minutes once a week post one thing.

Your posts don’t need to be specialCreativity is good but not required.  Authenticity and consistency are more important.

You don’t need to post about listings – When you meet someone on the street, you don’t talk about listings and sales.  Clients want to know about you and the community.  Post about anything that’s interesting to you.

As long as you post consistently, your Facebook page will look alive when people search for agents online and your clients will be reminded of you when they’re ready to move again.

Don’t let the social media gurus scare you away! Social media success is reachable with only a few minutes of effort every week.