While it has been well documented that real estate agents can greatly benefit from social media, many still feel they do not have the time nor the expertise to make social media part of their day-to-day routine. Real estate is an incredibly time consuming profession, and taking the time to familiarize oneself to this new medium can be daunting to say the least. In 2013, Lumentus Social and Coldwell Banker Hearthside partnered to tackle this problem head on. Using the innovative technology of Lumentus Social with a customized roll-out plan, agents were able to effectively connect with prospective buyers through their social media channels.

“My overall sales volume has increased 43.75% in the year since we started using social media,” concludes Joe Cenchitz, a sales associate with Coldwell Banker Hearthside. “It’s a great way for my clients and customers to interact and stay in touch with my business.”

Want to learn more about how Lumentus Social can help generate leads for you on social media? Read the rest of the article on RISMedia.