An increasing number of adults rely on the internet and social media as places to find and share knowledge. This is changing the way you will need to communicate with clients.  Over time social media will replace traditional real estate marketing tools – print ads, refrigerator magnets and postcards – as the way to stay top of mind with buyers and sellers. In order to stay relevant in today’s real estate market, you need to learn how to translate old-school marketing tactics into new digital media strategies. Even if you’re new to social media, embracing this new way of interacting with existing and potential clients is easier than you think.

As a real estate agent, you are a brand. Your name, your face, your personality, your point of view and your expertise all make up who you are as an agent. Your experience is your best asset – professional and personal, and social media is a simple way for you to bring your in-person marketing strategies online to reach even more people. By sharing useful and up-to-date information on social media, the same way you would do in a face-to-face meeting with a client, you can consistently touch your clients in an unobtrusive way. And, having an active presence on social media sends a clear message to clients that you are smart, mobile, current and resourceful.

According to a recent analysis by REDcareers, an increasing number of younger agents are entering the real estate industry and more than two-thirds of these agents expect to use their familiarity with technology – social networks, blogs, podcasts and smartphones – as a way to gain an immediate competitive edge over more experienced agents. At Lumentus Social, we don’t view social media tools and technology as a replacement for old-school expertise. Home buying is a major life decision, and as we discussed in our last post, an increasing number of buyers, particularly those who begin their home search on the internet, are relying on real estate agents. So, experience matters. We think of social media as a way to help you take your expertise one step further, an opportunity to become a thought leader or a trusted hub of real estate and community information. Those agents who can market their experience through social media will be more visible online, and this brand visibility will translate into more leads, more sales and more referrals.