Still skeptical about the value of social media for real estate? We’ve talked a lot about how to use social media to build relationships with potential clients or establish yourself as a real estate industry thought leader. But, what about sales? This week, we get right to your bottom line – can social media really help you sell more?

The answer to that question is a resounding yes.

According to the Social Media and Sales Quota Survey, more than 78% of sales people who used social media to sell outperformed their peers who weren’t using social media.

Taking it one step further, the vast majority of survey respondents who used social media as a selling tool indicated that social media directly contributed to their closed deals:

» More than 50% attributed at least one sale to their use of social media
» More than 40% attributed 2-5 sales to their use of social media

So, what does this mean for you as an agent?

If an average home sells for $250,000 and social media leads to 1 extra sale that will put a few thousand dollars in your pocket. Using a tool like Lumentus Social, your annual investment is $300 per year and it takes only a few minutes a week. That is a significant ROI on your social media investment.

Over the past few years, social media has become a powerful platform for communication and, as you know, communication is the core of selling. Just as the phone replaced door-to-door sales, social media is replacing refrigerator magnets and postcard mailers as the way to be where your clients are. Your clients – and their friends – are on social media. They are using it to search for information. As an agent, you have the opportunity to use these conversations and searches as a way to find and connect with potential clients.

Bottom line – Salespeople who are active in social media outperform those who are not. It’s not too late, don’t get left behind.

Contact us today to find out how to take your business to the next level.
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